One of the best things about Google Adsense is that there are just so many ways in which you can use it to make money online. Many people give Google quite a bit of slack for dominating the market and being too ‘big and corporate’, but I feel that Google has opened up doors for so many people to make money online.

Finding the best Adsense keywords is critical in having any success and regardless of your strategy, your keywords is of cardinal importance. Adsense is all about keywords and keywords are all about profitability. When it comes to Adsense and finding the best Adsense keywords, it's important to remember that not all keywords are created equal. Although some keywords might be very popular, they might not bring you any returns if you target them with your Adsense campaigns. Similarly, a keyword can have a very high cost per click (CPC) but not generate enough traffic to actually get any clicks.

If you are playing the Adsense game then it's all about balancing the amounts of click you get and the cost per click. Getting a decent amount of clicks from keywords with a good (not necessarily the highest) cost per click you can greatly improve your profitability and your Adsense earnings..

Finding the best Adsense keywords is not the easiest task in the world. Unfortunately, testing is the best way to find out, but certain software packages can greatly improve your profitability. If you are serious about earning a full time income from Adsense then you simply cannot afford to go without software like Keyword Elite which is probably the most powerful piece of software for this purpose.

The way I use Keyword Elite is to 'spy' on websites that look like they are doing well with Adsense. I try to sniff out the top Adsense guys' websites and then use Keyword Elite to see which keywords they are using. What makes Keyword Elite so powerful is that it would allow you to see just how long a specific website's been doing what it's doing. It is likely that if an Adsense site has been using the same strategy for more than six months then it is likely that they are making money from it.

Finding the best Adsense keywords is all about that golden balance between traffic and cost per click. Getting a lot of clicks from a cheaper keyword can be more profitable than getting only a couple of clicks from a more expensive one. Going for cheaper keywords has some added benefits though. Most people go for the expensive keywords and these markets tend to be so crowded that it's virtually impossible to get in there. As soon as you go down just a little, you can greatly improve your chances of success in less competitive markets.

When choosing keywords, one of the main considerations is the amount of traffic you can funnel to your site. Keep your niches very tight at first and focus on highly targeted traffic. Start tight and expand from there. If you are using Adwords to drive traffic to your Adsense site then it's virtually impossible to make it without the appropriate software. Once again, Keyword Elite is probably the best bet and I would recommend that you incorporate some kind of tracking software. It is incredibly important that you track your results.

In any given campaign 80% of your profit will come from 20% of your keywords. The key to profitability lies in trimming the fat and removing those keywords that cost you money without bringing decent returns.

For anyone first starting out with the Adsense and Adwords game it might at first seem impossible to make any money from it. It seems like the returns just never justify the expense. Only when you start to 'trim the fat' can you really start to make money with this method. Adsense websites don't really make that much money, but the fact that you can easily scale the process makes it so powerful. Having 50 Adsense sites each earning you $100 a month is $ 5 000 a month - meaning you can quit your day job.

You can easily get sucked into finding the best Adsense Keywords and spend hours looking for and contemplating as to which Adsense keywords to go for. Don't! On average you will make the same from a high CPC keyword as you would from a lower one. Once you factor in the traffic, the competitiveness and the cost of getting traffic to your site it can get very complicated. Just pick one and do it. That is the important thing. In the end, the best Adsense keywords are the ones that you actually use and do something with.